AdLarge’s cabana Signs “The Nerdy Show Network” to Exclusive Podcast Ad Sales
The Deal Expands cabana’s Catalog and Brings New Opportunities to Advertisers
New York, NY – April 9, 2018 -- cabana, the digital division of AdLarge Media, has signed the Nerdy Show Network to exclusive podcast ad sales, expanding its diverse catalog deeper into the young male demographic. The Nerdy Show Network is dedicated to nerd culture and entertainment -- by nerds for nerds featuring both hilarious talk programming and cutting-edge audio dramas. The deal with AdLarge’s cabana is the Nerdy Show Network’s entrée into advertising.
“The hosts of the Nerdy Show Network’s podcasts have garnered a dedicated audience because they genuinely are part of the nerd culture,” observed Ilwira Marciszek, Vice President of Digital Sales Strategy for AdLarge and cabana. “Loyal listeners relate to the hosts’ authentic ‘nerdiness’ and connect with the ‘geeky’ topics, all while being thoroughly entertained. We’re delighted to partner with the Nerdy Show Network and excited about bringing this newly available opportunity to our advertisers.”
“Homespun outlets like ours can be at a serious disadvantage when it comes to entering the advertising marketplace," explains Cap Blackard, Executive Producer of the Nerdy Show Network. "What's more, our devoted fanbase places trust in us -- so if we're going to advertise, it needs to be meaningful. That's why partnering with AdLarge’s cabana is so exciting. Not only do they offer us incredible insights, but they value connecting the right advertisers with the right audience."
The Nerdy Show Network has been ‘nerdcasting’ since 2009; beginning with the Network’s flagship podcast, Nerdy Show - a chameleonic talk show covering every facet of the geek world, going on surreal adventures, and speaking with noted nerds, such as Dan Aykroyd, Devo, The X-Files' Chris Carter, "Weird Al" Yankovic, and many more. From there, programming expanded to talk shows covering a multitude of nerd niches: the all-gay, all-geek Flame On!; the animation documentary Lightning Dogs; the Japanese culture 'cast Wicked Anime; the interactive writer's workshop, Bad Storytellers; and slice-of-life podcasts from nerdcore rap luminaries Schaffer the Darklord (EPIC PIEcast) and Mega Ran (Bits, Rhymes, & Life).
But talk is only half the story; the Nerdy Show Network is best known for its cinematic audio dramas. The acclaimed sci-fi series, The Orphans, enters its third season this summer, soon to be followed by the second season of The Call of Cthulhu Mystery Program - an RPG audio drama that combines improvised tabletop roleplaying with full filmic production. These are in addition to the beloved mainstays: Dungeons & Doritos and Ghostbusters: Resurrection along with the multiverse of scripted and improvised mayhem of Nerdy Show Theatre.
About AdLarge Media
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com and www.letscabana.com.