Bear Brook, the True Crime Podcast from New Hampshire Public Radio, Taps cabana for Ad Sales
New York, NY – November 14, 2018 – cabana, AdLarge Media’s digital audio advertising unit, has added Bear Brook, an investigative podcast from New Hampshire Public Radio (NHPR), to its growing content portfolio. Hosted by NHPR reporter Jason Moon, Bear Brook has captured the attention of audiences and criminologists with a decades-old mystery involving four unidentified bodies found in two barrels in New Hampshire’s Bear Brook State Park in the 80s.
Launched in early October, the first six episodes of Bear Brook garnered more than 1.1 million downloads, and the series continues to pick up new fans each week. Moon’s reporting chronicles the hunt for a serial killer, and the investigative techniques based on genetic genealogy that may change the way murders are investigated in the future.
“Jason Moon brings thoughtful investigative reporting to the Bear Brook murders, drawing in listeners with the unpredictable findings of this fascinating case,” noted Cathy Csukas, Co-Founder and Co-CEO of AdLarge and cabana. “Bear Brook is a highly engaging audio environment for our advertisers, and we are delighted to welcome Jason Moon and Bear Brook to cabana’s growing roster of true crime podcast titles.”
“With Bear Brook, we knew we had a terrific product, grounded in excellent storytelling and sound design,” said Mark Kaplan, Interim Executive Director at New Hampshire Public Radio. “cabana delivers the audio advertising expertise that will help us generate the revenue we need to continue to produce informative and inspiring content. We look forward to working with the cabana team to expand our engaged audience and identify like-minded advertisers.”
Bear Brook is hosted on the technologically advanced Megaphone platform, which provides industry-leading data and addressable targeting that reaches listeners across all apps. Earlier this month, Bear Brook was named one of the “18 Best True Crime Podcasts for Mystery Readers” by Book Riot. The podcast has also been reviewed favorably by The New Yorker, and Canadian Living, among others.
cabana brings together audio addicts, brilliant creators, and the brands that love them. Using a diverse audio portfolio, team cabana expertly crafts smart advertising campaigns that target and engage listeners. cabana’s digital audio library includes more than 200 podcasts, with top shows in comedy, female lifestyle, sports, gaming, true crime, and more. cabana is the digital audio division of AdLarge Media. For more information, please visit www.letscabana.com.
About AdLarge Media
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com.
About New Hampshire Public Radio:
Since 1981, NHPR has shaped the media landscape in the Granite State and beyond. Our mission is “Expanding minds, sparking connections, building stronger communities.” NHPR is broadcast from 14 different sites, making it by far New Hampshire’s largest (and only) statewide radio news service. Every week, NHPR is the choice of more than 175,000 listeners as a primary source of in-depth and intelligent news coverage, with thousands more viewing NHPR.org and NHPR social media sites. Each day, New Hampshire Public Radio delivers several hours of local news reported by its award-winning news team. Locally-produced programs include The Exchange, Word of Mouth, The Folk Show, Outside/In, Civics 101, and numerous podcasts. NHPR is the exclusive outlet for NPR News in the Granite State and broadcasts national weekly programs such as The Moth Radio Hour, Wait Wait…Don’t Tell Me!, and This American Life. For more information, please visit nhpr.org
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