Murder.ly Signs with AdLarge’s cabana for Exclusive Ad Sales Representation
Murder.ly Launches with More Than 20 Podcast Titles Including the Popular Trace Evidence
New York, NY – June 18, 2018 – cabana, the digital audio division of AdLarge Media, is proud to announce exclusive ad sales representation of the newly launched true crime podcast network Murder.ly. The deal, which comes on the heels of a recent announcement with the Crime Junkie podcast, signals cabana’s rapid expansion into the true crime genre. The cabana true crime vertical generates more than 800,000 downloads per month.
“True crime dramas are sought-after and in high demand among listeners and advertisers,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media and cabana. “We’re proud to represent the titles in Murder.ly and bring this exclusive opportunity to cabana advertisers.”
“We chose cabana for numerous reasons, including their expertise in monetizing podcasts while maintaining respect for the intimate connection between podcasters and their audience,” explained Brian Egan, Co-Founder of Murder.ly. “Team cabana takes the time to learn about our titles and hosts, and then uses that intelligence to create revenue opportunities. As we add more true crime podcasts to Murder.ly, that collaborative approach will help grow our business.”
Murder.ly offers a wide range of true crime dramas, from conversational to investigative and journalistic. Among its 20 titles is the highly popular Trace Evidence with Steven Pacheco. Trace Evidence seeks to unearth the truth in unsolved cases, with a deep dive into the details and the theories that revolve around them. Check out more about the network at Murder.ly.
cabana brings together audio addicts, brilliant creators, and the brands that love them. Using a diverse audio portfolio, team cabana expertly crafts smart advertising campaigns that target and engage listeners. cabana’s digital audio library includes more than 200 podcasts, with top shows in comedy, female lifestyle, sports, gaming, true crime, and more. cabana is the digital audio division of AdLarge Media. For more information, please visit www.letscabana.com.
About AdLarge Media
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital division was relaunched as cabana in 2016. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com.
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